avatar for Peter Jackson

Peter Jackson

Senior Portfolio Lead, IDEO
Peter Jackson is a senior portfolio lead at IDEO San Francisco, where he is focused on the intersection of consumer experience and organizational design. He guides IDEO teams and clients to envision innovative new products, services, and service delivery experiences and works alongside them to develop the capabilities to deliver them.

His experience at IDEO has enabled him to work across both the public and private sectors to transform service delivery through digital, retail, and multi-channel experiences. Peter leads a financial services portfolio where he closely partners with clients and their organizations at various life stages and scales in banking, fintech, and insurance. He’s helped a large regional bank reinvent it’s customer service strategy and bring innovative, technology-driven tools to market and shaped the future of automobile finance for one of the nation’s largest banks. He also has led IDEO’s relationship with a large property and casualty insurance company to help them develop new products and services and a venture arm capable of incubating and delivering them.