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Thursday, May 31 • 1:30pm - 2:30pm
Reaching the Last Mile When it Matters Most

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Reaching the Last Mile When it Matters Most

LED BY:  
Ben Parks, Twilio 
Beth Niblock, Chief Information Officer, City of Detroit

DESCRIPTION: Beth Niblock, City of Detroit CIO, faced a challenge. She needed to get critical information to constituents about an array of government programs, but faced a severe digital divide (40% lack internet at home) and residents spoke three primary languages. To ensure that emergency notifications, transit updates, and other critical information reached everyone, she needed to tackle this problem creatively.

Nearly universal adoption of mobile devices and has shifted people’s expectations about how they communicate with all types of organizations, even when internet connectivity is not pervasive. People now expect instant access to information, fast response when they contact an organization, and they want to use their preferred channel. In this session, Ben Parks from Twilio and Beth Niblock from the City of Detroit will discuss how Detroit rapidly developed a new communication system capable of reaching every resident in the city to deliver information when residents need it most.

Thursday May 31, 2018 1:30pm - 2:30pm
Room 204